This post demonstrates a range of default Markdown styling options. You can add more; see https://cloudcannon.com/documentation/developer-articles/what-are-rich-text-editors/#the-wysiwyg-toolbar
Heading level two: for major sections
This is the primary heading level for main sections within blog posts. It provides clear visual hierarchy and helps readers scan content structure.
Heading level three: for subsections
Use this level for breaking down major sections into smaller, more specific topics. It maintains hierarchy while keeping content organized.
Heading level four: for detailed breakdowns
This heading level works well for specific examples, case studies, or detailed technical explanations within subsections.
Heading level five: rarely needed
Most blog posts won’t require this level of depth, but it’s available for extremely detailed technical documentation or comprehensive guides.
Heading level six: the smallest heading
This is the deepest heading level available. Use sparingly and only when truly necessary for content organization.
Text formatting options
Bold text is used for emphasis, important terms, or key concepts that deserve attention. Use it sparingly — overuse reduces impact.
Italic text provides subtle emphasis, often for technical terms, foreign words, or when you want to stress something without the weight of bold.
You can combine formatting: bold and italic together or bold and italic at once. These combinations should be used rarely and only when truly necessary for clarity.
Lists for organizing information
Numbered lists
Use numbered lists when order matters or you’re presenting sequential steps:
- First item in the sequence
- Second item follows logically
- Third item continues the progression
- Fourth item maintains the flow
- Fifth item completes the sequence
Numbered lists work well for:
- Step-by-step instructions
- Ranked comparisons
- Chronological events
- Priority-ordered items
Bulleted lists
Use bulleted lists when order doesn’t matter:
- First point in the collection
- Second point of equal importance
- Third point, also unordered
- Fourth point in the set
- Fifth point completing the group
Bulleted lists work well for:
- Feature lists
- Unordered collections
- Options without hierarchy
- General information points
Nested lists
You can nest lists within lists for more complex structures:
- Primary point requiring elaboration
- Supporting detail for the primary point
- Additional supporting information
- Third supporting detail
- Second primary point with sub-items
- Nested detail under second point
- Another nested item
- Third primary point
- Final nested detail
- Concluding nested item
Blockquotes for emphasis
Blockquotes are excellent for highlighting important statements, customer testimonials, or key takeaways that deserve special attention. They provide visual break from regular text and draw the reader’s eye to critical information.
You can also use blockquotes for extended quotations:
“Our infrastructure performed flawlessly during the highest traffic event we’ve ever experienced. Jetstream’s team anticipated our needs and prepared the network before we even asked. That’s the kind of proactive engineering that makes them different from every other CDN provider we’ve evaluated.”
— Elena Rodriguez, CTO of StreamVault Media
Images in blog posts
Images should be used strategically to illustrate concepts, show data visualizations, or provide visual breaks in text-heavy content.

Figure 1: North American edge node distribution across Jetstream’s network infrastructure
When including images, always provide:
- Descriptive alt text for accessibility
- Clear captions explaining what the image shows
- Relevant context connecting the image to surrounding text
Links to related content
Links should be naturally integrated into sentences rather than presented as bare URLs. This maintains readability while providing navigation options.
You can link to:
- Blog posts for related content
- Anchors on pages when discussing features
- External resources when citing sources
- Documentation for technical details